Thursday 27 June 2013

Enhance Your Business Recognition Through Social Media


The craze of business marketing through social media is the primary option for business owners nowadays. Social media marketing is useful for every industry like retail, pharmacy, consumer goods or any other services. Through online marketing, you will have the chance to double your profits. Social media directs your online business to promote the brand name successfully. It is a platform where you can interact with a number of clients globally and understand their needs and preferences. Through social media, you can understand the market requirements and people. Many companies and business owners are dependent on using social media. Proper and effective use of social media will provide you with new levels of business.
Social Media has had the largest impact on marketing world in decades. It will enhance your online presence dramatically. Using different forms of social media will allow your brand and business to be planted firmly in potential customers' minds. Through continuing to use social media you will be able to inform your customers, encourage good search engine optimization and make sure that your business is using all that is available to boost your online presence. Social media also allows you to monitor and increase brand recognition, with an increased level of inquiries for your product and service.

It is firstly important to understand your business and what your chosen target market is. Social Media includes the use of Facebook, Twitter, Linked-In, Blogs, news, Google+1. Not all are critical to all businesses. Spending time with MRS will allow us to develop a social media plan that is ideal for you and your pocket.

Tuesday 11 June 2013

How SMO interacts with SEO?





Nowadays everyone is talking about Social media networking / social media optimization(SMO). Most of the people have joined these social networking communities. Recently I was reading an article: Companies planning to increase their social media spend. Having a profile in social networking websites is becoming necessity nowadays which also helps spreading word of mouth publicity about your brand... No doubt SMO is a great tool to spread brand awareness, seek advice and get noticed in the social media. But one thing which really bothers me is how SEO and SMO interact with each other. Let’s find out what they are and how are they related:

Search Engine optimization (SEO) is the process of analyzing a website and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site.
Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging).

SEO and SMO both can be used to drive traffic to your website which in turn generate substantial leads your business
SMO is done to impress human being and SEO is done to impress search engine spiders. So in SMO we need to write impressive content to seek the attention of social media, whereas in SEO we write content for the website with proper usage of keywords grab the attention of search engine spiders.
For SEO we need to change the titles, metas headers etc of a website so the website gets modified whereas for SMO we use social networking websites to spread the brand of our website.
SEO has been emerged long time back whereas SMO has come into existence recently after 2005.
Any person with a little bit of knowledge of internet can do SMO whereas quality SEO can only be performed by SEO expert. Google really gives importance to Search engine optimization as it is directly associated with the page rank, which demonstrates the importance of the webpage in search engines whereas SMO is not at all related to the importance of the webpage.
The structure of the website is not so important when doing SMO, which is an essential aspect of SEO.
There are certain rules (which keep changing by Google) to perform SEO (example title, meta description, meta keywords, headers, alt tags etc), whereas for SMO there are no rules laid as such. Only thing one should keep in mind while doing SMO is that SMO is done to interest human being so one should never use social networking websites to directly sell something rather it should be utilized to make relationships with the prospective clients. Make it personal and interesting for others so that people would like to connect to you. So the key point is while doing SMO “keep it human”
SMO costs you nothing or it costs you very less whereas to get effective SEO services requires a lot of in-depth study as well as hard work so one should be ready to pay a fairly good amount for SEO of their website. Even though there are many cheap SEO companies have appeared recently in the market who barely knows anything about SEO but they provide cheap SEO services. They would just write metas and title and metas for their client’s website without doing any competitive analysis of keywords. Whereas expert SEO companies search out profitable keywords for the webpage. Profitable keywords are keywords that have a more amount of searches, but slight competition. This requires experience, lots of in-depth studies and analysis.
SEO is a long term strategy. Initially to get the results of SEO will take some time , but once you start getting visibility of set of keywords in the first page of search results, even after you stop taking the SEO services the results will stay there. Whereas SMO is an ongoing process you need to stay connected using social networking websites and keep doing macro blogging in order to be in search results.
Search engine gives you instant result on any query whereas if you are asking some question through Social networking websites it will take some time, so if your website is well optimized you will get noticed quickly through search engine which is an added advantage of doing SEO.

www.website999.in                                                                                                     www.brainguru .in

Monday 3 June 2013

How Much Has The Web Really Changed?




Responsive design is about more than just layout; it’s about designing for the Web, which means, mostly, for people with browsers. And that’s just about everything we know about the people who visit our websites: they are probably using a browser. All the rest we just don’t know.
Up until not so long ago, we used to base our designs on some rather general assumptions about screen size and input type. With the rise of devices with various screen sizes and alternative ways to interact, these assumptions have turned out to be unreliable. We need to upgrade the defaults that we use when we start designing our websites.

A Closer Look
People keep saying that the Web has changed. But has it really? Let’s take a look at all of the things that have actually changed.
SCREEN SIZES
In the 1990s, the Web was 640 pixels wide. In the early 2000s, it grew to 800 pixels. A few years later, we decided it should be 1024 pixels. But five years ago, all of a sudden, something strange happened. A device with a very small screen entered the market. Suddenly, our ideas about the size of the Web did not work anymore. Later on, tablets entered the market. People hold these things however they want. Today, the height of the viewport could be bigger than the width! But is that new? Not really.


We never really knew what size the window of our visitors would be. We just assumed it was at least the random pixel width that we felt comfortable with. These numbers were always arbitrary, and there were always people who could not see the entire website. We simply ignored them.

“EVERYONE HAS A MOUSE”

We’ve always assumed that everyone uses a mouse. Even though we knew that this was not always true, most designs completely ignored alternative ways of interacting. People who had to use a keyboard, for whatever reason, had a very hard time interacting with our websites.
But because most people did use a mouse, and because back then many designers thought that designing only for the majority was OK, we created websites that were unusable for a lot of people. And this turned out to be a growing number. Many mouse over interactions are completely dysfunctional on a touch device. Because people love these devices, and even managers and designers use them, they are harder to ignore.

“EVERYONE HAS BROADBAND INTERNET”

Another thing we always assumed was that everyone had a super-fast Internet connection, at least as fast as our own. And if they didn’t already have it, they’d have it soon. This was again mostly true; speeds were increasing. But today, more and more people use crappy, unreliable 3G connections all the time. If you’ve ever traveled on a train in The Netherlands, you know what I mean. And if you’ve ever had to rely on the mythical “free hotel WI-Fi,” then you know for sure that the assumption about the ever-increasing speed of our Internet connections is just not true. This is a big change in our thinking; we really should consider these users. This will have a major impact on what our designs look like.

“EVERYONE’S COMPUTER GETS FASTER EVERY YEAR”

It used to be true that computers would get faster and faster. If you waited half a year before buying a computer, you would get one that was twice as fast, for the same price. This was true of new desktop computers, but mobile devices have priorities other than processor speed. The most important thing for a phone, for instance, is battery life: you really don’t want to have to charge it after every phone call.
And there’s another trend: instead of creating ever-faster devices, many manufacturers are starting to sell ever-cheaper devices. Many people care about price and battery life more than about processor speed. This is also not new: what happened to your old computers? You probably sold them or gave them away. People keep using old stuff. Not everyone has the same hardware as we designers do.

“ALL MONITORS ARE CALIBRATED”

Well, we always knew this to be untrue, right? Only the monitors of visual professionals are calibrated. Most other monitors don’t display colors accurately, and many monitors are downright crappy. Most mobile phones that I’ve tested have pretty decent screens, until you start using them outside, in the sunshine. If you’re lucky, you can read the content, but you definitely cannot see the subtle gradients in low-contrast designs.
I haven’t even mentioned “modern” black and white screens. These, too, are not new. People have always used crappy monitors, and people with bad eyesight have always visited your websites. It’s just that more and more people are seeing a sub-par color palette. Instead of buying a state of the art monitor, buying a cheap monitor and several low-end devices to test your work on might be a better investment.