Saturday, 6 July 2013


In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers.Simply put, a brand is the public image of a business, product or individual. It is reputation. It is a promise. When delivered consistently, a brand shapes consumers’ perceptions and expectations. A successful brand celebrates personality, honors values and embodies the spirit of the subject that it represents.

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