Local SEO is important for the businesses that have a local presence than a global one. If the business relies on the walk- in traffic rather than ordering online, definitely local SEO should be the first preference. SEO, Search Engine Marketing is a technique through which webmasters try to make your website reach the top of search engine results and if the business is in the hometown, it can do wonders for the success of a business. The above stated can be elaborated in a different way. Let us assume that you have a shoe store in California and if people in California need to buy shoes, definitely they will not go to other states as they would first prefer the local store. This is where the firm works and always tries to make the website appear at the top of search engine results by adding Google maps.