Social Media Marketing which is also known as Social Media Optimization is a very important part of any website’s or company’s campaign program. In SMO/SMM the company’s website is promoted through various Social Networking and Social Media portals like facebook, twitter, myspace, linkedin & orkut etc. In this a fan page or community is created where the users or those who likes that company joins that particular page or community and from there the publicity is done.
With help of these pages and communities companies not only reaches to their present customers in a direct communication but it also helps them to reach their target market or potential customers. SMO/SMM not increases brand awareness but also creates greater brand loyalty.